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NEW YORK (Reuters) - Viacom Inc. (NYSE:VIAB - news) on Friday demanded that Google Inc.’s (Nasdaq:GOOG - news) online video service YouTube remove more than 100,000 video clips after they failed to reach a distribution agreement.

Viacom said it sent a notice to YouTube on Friday morning, asking the popular video’sharing site to remove clips from Viacom-owned properties including MTV Networks and BET.

The media company controlled by Sumner Redstone said its pirated programs on YouTube has generated about 1.2 billion video streams, based on a study from an outside consultant.

A YouTube representative could not immediately be reached for comment.

“Filtering tools promised repeatedly by YouTube and Google have not been put in place, and they continue to host and stream vast amounts of unauthorized video,” Viacom said in a statement.

The company is taking a hard stance against the Internet’s most popular video service, which is renowned for its quirky, viewer-contributed video clips as much as for being a repository for unauthorized television shows.

“This is a negotiating tactic,” UBS analyst Ben Schachter said. “We think a deal gets done … The terms have major implications for the value of content online.”

Read more at YahooNews

H/T Bat for sending this one to me, too.